Miyerkules, Hunyo 6, 2012

I Decided To Write About It After 10 Days: “Walang Basagan Ng Trip” (iBlog 8: The 8th Philippine Blogging Summit)

I had a lightbulb moment while scratching my chin, thinking of postponing my growing concern on procrastination:

“I was not procrastinating! I was just ‘greenhousing’ my ideas.”

That’s my vicious alter ego talking. We’re about to do a high five when… Nah, it’s just another excuse for not moving on a project.

But really, what does it take to be able to write about an event that happened 10 days ago?
And what would it cost me if I don’t?

Readership? Likeability? Investors? Traffic? Marketable media kit?

Wow. I have nothing to lose.

Maybe just yet. Because them, bloggers and us, wanna-bloggers were gathered into one event which shared nuggets of practical wisdom on how we can win them at

the ‘iBlog 8: The 8th Philippine Blogging Summit on May 25-26, 2012 at the Malcolm Theater, UP College of Law, UP Diliman.
Yes, it’s FREE. The generosity of the spearheader, organizers, sponsors and attendees were heartwarming! It’s teeming with blog links, ideas and networking opportunities! Nobody was without a circle during lunch and breaks.


When you mix 300 or so people in a wi-fi enabled room, you’d expect some sort of heckling, bickering, bashing and ego-tripping. I guess the first speaker (who, mind you, got just 2 hours of sleep) set the tone light, carefree and let’s-be-tolerant-here-yeah-we-got-our-own-style by leaving a short and sweet reminder. “Walang basagan ng trip!” An inside joke right there.


The first day was about taking blogs to the next level. It’s targeted for bloggers, marketers, businesses and entrepreneurs wanting to understand how to tap blogs as a medium to promote their products and services to generate income. The second day was for everyone interested about blogging.

It might be interesting to know that 3.8 billion was spent on on-line advertising from June to September 2011 according to Nielsen. Mr. Carlo Ople shared about creating a ‘Media Kit’ that could give you edge when you present to PR, marketing companies and investor:

1. About the blog
2. Traffic (visitors and page views)
3. Social foot prints
4. Proposal and rates

Blog was firstly about passion, he reminded bloggers before he closed.

Relentless Passion : Business Model =



All bases were covered in two days.

SEO. Inbound Marketing. Online Branding. Social Media Traffic. Freedom of Expression. Social Change. Etiquettes. Youth Bloggers. PR. Financial Planning for Bloggers. Soul of Blogging. Politics of Blogging. Comedy Blogging. EduBlogging. Inspiration.  Narration. Advocacy. Legal Issues. Even Health.

Everything To Make Your Blog Stand Out From The Crowd!


Mr. Boris Joaquin, who talked about “Bloggers, the New PR Community”, said,

“However, we are always excited to send information and photos and build relationship with new and up-and-coming blogs.”

It’s a ray of light for new talents out there.

Mr. Joaquin noted that there should be at least 100 unique daily visitors and 10k monthly viewers. And yes, comments show engagement.


It’s not an event that’s debate-free.
Question and answer portion spiced up the room. But between, under, over, around and through
Ethics/Expression, Trad/New, Money/Passion, Free/Paid Domain, etc., it’s basically about Me.

Me, my core and credibility.

As Ms. Janette Toral of Digital Filipino listed, it’s for and to:

Be likeable. Be flexible. Influence. Network. Money. Deals. Support. Build brands. Opportunities. Recognition. Save lives.

With fast cycles and free, overflowing information, who can say what significance and shelf life a cyber piece like this has? Who cares?

Maybe that’s the deeper meaning of this 10-day delayed blog post.
More than ‘greenhousing’, some level of looking back was needed. This was why we have backward algorithm in decision-making. This was why we have Backtrax in MYX.


Hey, I just blogged this. And this is cheesy. So dear viewer, comment, maybe?

Souvenir Shot!

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